Job Description

Marketing Intern - Join Our Passionate Team at Desert Sky Family Dental!

About Us

At Desert Sky Family Dental, we're a dentist-owned, community-driven practice dedicated to creating a quality experience for every dental patient while handling 100% of their dental needs. What makes us unique is our focus on convenience and excellence across multiple locations, ensuring patients can access top-tier dental care near their home or work. Led by Dr. Scott Connell and his incredible team, we're committed to innovation and patient satisfaction. Your position as a Dental Assistant is critical to our success, as you'll be directly supporting our clinical team in delivering seamless care. You'll serve both internal team members and external patients, working alongside a collaborative group of professionals who prioritize teamwork and growth in our fully-equipped offices.

Desert Sky Family Dental's Core Values

At Desert Sky Family Dental, we pride ourselves on upholding these values in everything we do:

• Excellence in patient care
• Teamwork and collaboration
• Community focus
• Continuous improvement
• Compassion and respect

We all share these core values - and so will the next team member we bring on!

A Day in the Life of a Marketing Intern at Desert Sky Family Dental

On any given day at Desert Sky Family Dental, you can expect the following:

• Time and Travel : 20 - 24 hrs./week and traveling to one or more of our offices throughout the day (all in west Phoenix area)
• Monitor social media platforms : Check and respond to comments, messages, and mentions on accounts like Facebook, Instagram, and others for all dental offices to build community and address patient inquiries promptly.
• Create and schedule content : Develop daily posts, stories, or reels featuring dental health tips, patient testimonials, or promotions to boost visibility and engagement across the group's social channels.
• Analyze performance metrics : Review analytics from social media, Google Analytics, and email campaigns to track engagement rates, website traffic, and lead generation, identifying trends to refine strategies.
• Manage online reviews : Monitor platforms like Google, Yelp, and Healthgrades for new reviews, respond to feedback, and encourage satisfied patients to leave positive testimonials.
• Update website and blog : Add or edit content such as blog articles on oral hygiene, service spotlights, or office news to improve SEO and keep the site fresh for better search rankings.
• Send targeted emails or newsletters : Craft and dispatch daily or segmented emails with appointment reminders, special offers, or educational content to nurture patient relationships and drive bookings.
• Research trends and competitors : Scan industry news, competitor social media, and marketing tools for ideas on emerging dental marketing tactics to adapt for the group's growth.
• Design visual assets : Use tools like Canva to create graphics, infographics, or flyers for social posts, email headers, or in-office displays to enhance branding.
• Engage in community outreach : Identify and reach out to local influencers, schools, or businesses for potential collaborations, or post about community events to increase local awareness.
• Track leads and conversions : Log inquiries from ads, social media, or the website, following up via calls or messages to convert them into appointments and measure ROI.

This Role Is for You If...

• You have strong communication skills. Excellent written and verbal communication. Ability to craft engaging content.
• You have hands-on experience managing platforms like Facebook, Instagram, and TikTok, including posting, scheduling, and community engagement.
• You are comfortable using tools like Google Analytics or social media insights to track performance metrics and make data-driven recommendations.
• You are willing and excited to to design visual assets using tools like Canva and develop fresh content ideas, such as dental tips or promotional reels.
• You excel at multitasking, such as scheduling posts, managing email campaigns, and tracking leads to ensure consistent marketing efforts.
• You have basic SEO and digital marketing knowledge
• You thrive in a fast-paced environment, quickly adapting to new tools or strategies to support practice growth.
• You have a background in marketing, communications, or a related field, with internship or volunteer work in digital marketing preferred.
• You have a passion for healthcare/dentistry.

This Role Is Not for You If...

• You prefer working solo
• You don't know anything about marketing
• You are uncomfortable being in close proximity with a wide variety of people
• Change makes you uncomfortable and you often resist it
• You treat this position as a job and not a career

You are not alone

We support you in winning by reviewing metrics related to treatment case acceptance, reappointment rate, and meeting new patient goals, provider production goals daily, weekly, and monthly. We also provide ongoing training and mentorship support to set you up to succeed!

Deal Breakers

• Must align 100% with our core values of excellence, teamwork, and compassion
• Inability to work collaboratively in a fast-paced environment
• Lack of enthusiasm for patient-centered care
• Difficulty arriving on time or consistently
• You don't like dentistry
• You are from another planet

Summary

To land this gig, we prefer candidates with at least one (1) year upper division courses completed, but we're open to enthusiastic learners who fit our culture. If you don't really fit the description above, you won't like working with us - but when it fits, you can expect a life-changing experience that will elevate your career and standards for success.

What's Next?

We take culture very seriously, and because of that, when it's right, it's right . If after reading the full job description you are thinking, "this sounds PERFECT for me", then we want to get to know you. Please apply right away!

If we think you're a great fit too, we will reach out to you within one (1) week to set up an interview.

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